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1

Understanding the Digital Marketing Environment with KPIs and Web Analytics

Saura, José Ramón, Palos-Sánchez, Pedro, Cerdá Suárez, Luis Manuel

Journal:

Future Internet

Année:

2017

Langue:

english

Fichier:

PDF, 425 KB

english, 2017

2

Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics

Saura, Jose Ramon

Journal:

Journal of Innovation & Knowledge

Année:

2020

Fichier:

PDF, 1.36 MB

2020

3

A study of the effects of programmatic advertising on users' concerns about privacy overtime

Palos-Sanchez, Pedro, Saura, Jose Ramon, Martin-Velicia, Felix

Journal:

Journal of Business Research

Année:

2019

Langue:

english

Fichier:

PDF, 1.47 MB

english, 2019

4

Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

Saura, Jose Ramon, Palos-Sanchez, Pedro, RodrÃguez HerrÃ¡ez, Beatriz

Journal:

Année:

2020

Fichier:

PDF, 214 KB

2020

5

Destination image: Towards a Conceptual Framework

Martina G. Gallarza, Irene Gil Saura, Haydée Calderón Garcı́a

Journal:

Annals of Tourism Research

Année:

2002

Langue:

english

Fichier:

PDF, 348 KB

english, 2002

6

How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospitality industry

Šerić, Maja, Gil-Saura, Irene, Ruiz-Molina, María Eugenia

Journal:

International Journal of Hospitality Management

Année:

2014

Langue:

english

Fichier:

PDF, 935 KB

english, 2014

7

Le marketing des services comme approche analytique dans la recherche touristique

Gallarza, Martina G., Saura, Irene G., Garcí, Haydée C.

Journal:

Année:

2000

Langue:

french

Fichier:

PDF, 1017 KB

french, 2000

8

The impact of e-WOM on Hotels Management Reputation: Exploring TripAdvisor Review Credibility with the ELM model

Reyes-Menendez, Ana, Saura, Jose Ramon, Martinez-Navalon, Juan Gabriel

Journal:

Année:

2019

Langue:

english

Fichier:

PDF, 520 KB

english, 2019

9

Information and communication technology in retailing: A cross-industry comparison

Irene Gil-Saura, Gloria Berenguer-Contrí, María-Eugenia Ruiz-Molina

Journal:

Journal of Retailing and Consumer Services

Année:

2009

Langue:

english

Fichier:

PDF, 184 KB

english, 2009

10

A starch hydrolysis procedure to estimate glycemic index

Isabel Goñi, Alejandra Garcia-Alonso, Fulgencio Saura-Calixto

Journal:

Nutrition Research

Année:

1997

Langue:

english

Fichier:

PDF, 701 KB

english, 1997

11

Influence of environmental practices on brand equity, satisfaction and word of mouth

Moise, Mihaela Simona, Gil-Saura, Irene, Šerić, Maja, Ruiz Molina, Maria Eugenia

Journal:

Journal of Brand Management

Année:

2019

Langue:

english

Fichier:

PDF, 743 KB

english, 2019

12

Exploring key indicators of social identity in the #MeToo era: Using discourse analysis in UGC

Reyes-Menendez, Ana, Saura, Jose Ramon, Thomas, Stephen B.

Journal:

International Journal of Information Management

Année:

2020

Fichier:

PDF, 732 KB

2020

13

Streams are efficient corridors for plant species in forest metacommunities

Araujo Calçada, Emmanuelle, Closset-Kopp, Déborah, Gallet-Moron, Emilie, Lenoir, Jonathan, Rêve, Mathilde, Hermy, Martin, Decocq, Guillaume, Saura, Santiago

Journal:

Journal of Applied Ecology

Année:

2013

Langue:

english

Fichier:

PDF, 805 KB

english, 2013

14

Logistics service quality and buyer–customer relationships: the moderating role of technology in B2B and B2C contexts

Gil-Saura, Irene, Ruiz-Molina, Maria Eugenia

Journal:

Service Industries Journal

Année:

2011

Langue:

english

Fichier:

PDF, 144 KB

english, 2011

15

Pregnancy Outcome and Prognosisin Fetuses with Increased First-TrimesterNuchal Translucency

Mangione, Rapha&euml, le, Guyon, Fr&eacute, d&eacute, ric, Taine, Laurence, Wen, Zong Qi, Roux, Denis, Vergnaud, Armand, Maugey-Laulom, Brigitte, Horovitz, Jacques, Saura, Robert

Journal:

Fetal Diagnosis and Therapy

Année:

2001

Langue:

english

Fichier:

PDF, 103 KB

english, 2001

16

Effect of assortative mating on genetic gain and inbreeding in aquaculture selective breeding programs

Saura, M., Villanueva, B., Fernández, J., Toro, M.A.

Journal:

Année:

2016

Langue:

english

Fichier:

PDF, 457 KB

english, 2016

17

Diapiric growth within an Early Jurassic rift basin: the Tazoult salt wall (Central High Atlas, Morocco)

Martín-Martín, J. D., Vergés, J., Saura, E., Moragas, M., Messager, G., Baqués, V., Razin, P., Grélaud, C., Malaval, M., Joussiaume, R., Casciello, E., Cruz-Orosa, I., Hunt, D. W.

Journal:

Année:

2016

Langue:

english

Fichier:

PDF, 4.43 MB

english, 2016

18

Exploring Integrated Marketing Communications, Brand Awareness, and Brand Image in Hospitality Marketing: A Cross-Cultural Approach

Šerić, Maja, Gil Saura, Irene, Mikulić, Josip

Journal:

Market-Tržište

Année:

2016

Fichier:

PDF, 208 KB

2016

19

Social media communications and festival brand equity: Millennials vs Centennials

Llopis-Amorós, Maria-Pilar, Gil-Saura, Irene, Ruiz-Molina, María Eugenia, Fuentes-Blasco, Maria

Journal:

Journal of Hospitality and Tourism Management

Année:

2019

Langue:

english

Fichier:

PDF, 539 KB

english, 2019

20

The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing

Saura, JosÃ© RamÃ³n, Palos-Sanchez, Pedro, Blanco-GonzÃ¡lez, Alicia

Journal:

Journal of Business & Industrial Marketing

Année:

2019

Fichier:

PDF, 403 KB

2019

21

Identifying key performance indicators for marketing strategies in mobile applications: a systematic literature review

Menendez, Ana Reyes, Saura, Jose Ramon, Sanchez, Pedro Palos

Journal:

International Journal of Electronic Marketing and Retailing

Année:

2020

Fichier:

PDF, 359 KB

2020

22

Analysis of resistant starch: a method for foods and food products

I. Goñi, L. García-Diz, E. Mañas, F. Saura-Calixto

Journal:

Année:

1996

Langue:

english

Fichier:

PDF, 530 KB

english, 1996

23

Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour

Martina G. Gallarza, Irene Gil Saura

Journal:

Tourism Management

Année:

2006

Langue:

english

Fichier:

PDF, 327 KB

english, 2006

24

LA INFLUENCIA DE LA CALIDAD DE SERVICIO LOGÍSTICO EN LA LEALTAD. UN ANÁLISIS DEL PAPEL MODERADOR DE LAS TIC

Servera Francés, D., Gil Saura, I, Fuentes Blasco, M

Journal:

Investigaciones Europeas de Dirección y Economía de la Empresa

Année:

2009

Fichier:

PDF, 250 KB

2009

25

Insights on integrated marketing communications: implementation and impact in hotel companies

Šeric, Maja, Gil-Saura, Irene, Ozretić-Došen, Đurđana

Journal:

International Journal of Contemporary Hospitality Management

Année:

2015

Langue:

english

Fichier:

PDF, 231 KB

english, 2015

26

Book Review: Tia DeNora, Making Sense of Reality: Culture and Perception in Everyday Life

Muntanyola-Saura, D.

Journal:

Année:

2015

Langue:

english

Fichier:

PDF, 52 KB

english, 2015

27

Fracture characterization in sigmoidal folds: Insights from the Siah Kuh anticline, Zagros, Iran

Casini, Giulio, Romaire, Indiana, Casciello, Emilio, Saura, Eduard, Vergés, Jaume, Fernández, Naiara, Hunt, David William

Journal:

Année:

2018

Langue:

english

Fichier:

PDF, 6.38 MB

english, 2018

28

Enhancing connectivity in agroecosystems: focus on the best existing corridors or on new pathways?

Dondina, Olivia, Saura, Santiago, Bani, Luciano, Mateo-Sánchez, María C.

Journal:

Landscape Ecology

Année:

2018

Langue:

english

Fichier:

PDF, 1.26 MB

english, 2018

29

Are Black Friday Deals Worth It? Mining Twitter Users’ Sentiment and Behavior Response

Saura,, Reyes-Menendez,, Palos-Sanchez,

Journal:

Journal of Open Innovation: Technology, Market, and Complexity

Année:

2019

Langue:

english

Fichier:

PDF, 296 KB

english, 2019

30

Does User Generated Content Characterize Millennials' Generation Behavior? Discussing the Relation between SNS and Open Innovation

Saura,, Debasa,, Reyes-Menendez,

Journal:

Journal of Open Innovation: Technology, Market, and Complexity

Année:

2019

Langue:

english

Fichier:

PDF, 736 KB

english, 2019

31

Purchase intention and purchase behavior online: A cross-cultural approach

PeÃ±a-GarcÃa, Nathalie, Gil-Saura, Irene, RodrÃguez-Orejuela, Augusto, Siqueira-Junior, JosÃ© Ribamar

Journal:

Année:

2020

Fichier:

PDF, 423 KB

2020

32

Intake and bioaccessibility of total polyphenols in a whole diet

Fulgencio Saura-Calixto, José Serrano, Isabel Goñi

Journal:

Année:

2007

Langue:

english

Fichier:

PDF, 180 KB

english, 2007

33

Antioxidant capacity of the Spanish Mediterranean diet

Fulgencio Saura-Calixto, Isabel Goñi

Journal:

Année:

2006

Langue:

english

Fichier:

PDF, 129 KB

english, 2006

34

Comparison and development of new graph-based landscape connectivity indices: towards the priorization of habitat patches and corridors for conservation

Lucía Pascual-Hortal, Santiago Saura

Journal:

Landscape Ecology

Année:

2006

Langue:

english

Fichier:

PDF, 224 KB

english, 2006

35

A Dynamic Model of Public Opinion Formation

FRANCISCO FATAS-VILLAFRANCA, DULCE SAURA, FRANCISCO J. VAZQUEZ

Journal:

Journal of Public Economic Theory

Année:

2011

Langue:

english

Fichier:

PDF, 350 KB

english, 2011

36

A common currency for the different ways in which patches and links can contribute to habitat availability and connectivity in the landscape

Santiago Saura, Lidón Rubio

Journal:

Année:

2010

Langue:

english

Fichier:

PDF, 358 KB

english, 2010

37

A multiblock PLS-based algorithm applied to a causal model in marketing

David Servera-Francés, Francisco Arteaga-Moreno, Irene Gil-Saura, Martina G. Gallarza

Journal:

Applied Stochastic Models in Business and Industry

Année:

2012

Langue:

english

Fichier:

PDF, 439 KB

english, 2012

38

Causes for complaining behaviour intentions: the moderator effect of previous customer experience of the restaurant

Moliner Velázquez, Beatriz, Fuentes Blasco, María, Gil Saura, Irene, Berenguer Contrí, Gloria

Journal:

Journal of Services Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 268 KB

english, 2010

39

Logistic service quality and technology: a comparison between supplier–retailer and retailer–consumer relationships

Gil Saura, Irene, Ruiz Molina, Maria Eugenia, Servera Francés, David

Journal:

The International Review of Retail Distribution and Consumer Research

Année:

2008

Langue:

english

Fichier:

PDF, 263 KB

english, 2008

40

The value of B2B relationships

Gil‐Saura, Irene, Frasquet‐Deltoro, Marta, Cervera‐Taulet, Amparo

Journal:

Industrial Management & Data Systems

Année:

2009

Langue:

english

Fichier:

PDF, 303 KB

english, 2009

41

Relational benefits and loyalty in retailing: an inter‐sector comparison

Ruiz‐Molina, Maria‐Eugenia, Gil‐Saura, Irene, Berenguer‐Contrí, Gloria

Journal:

International Journal of Retail & Distribution Management

Année:

2009

Langue:

english

Fichier:

PDF, 212 KB

english, 2009

42

France in the Pacific: Past, Present and Future || The Tahitian Churches and the Problem of the French Presence in 1991

Journal:

Journal of Pacific History

Année:

1991

Langue:

english

Fichier:

PDF, 1.49 MB

english, 1991

43

Landscape connectivity and the role of small habitat patches as stepping stones: an assessment of the grassland biome in South America

Herrera, Lorena P., Sabatino, Malena C., Jaimes, Florencia R., Saura, Santiago

Journal:

Biodiversity and Conservation

Année:

2017

Langue:

english

Fichier:

PDF, 1.21 MB

english, 2017

44

Understanding #WorldEnvironmentDay User Opinions in Twitter: A Topic-Based Sentiment Analysis Approach

Reyes-Menendez, Ana, Saura, José, Alvarez-Alonso, Cesar

Journal:

International Journal of Environmental Research and Public Health

Année:

2018

Langue:

english

Fichier:

PDF, 789 KB

english, 2018

45

Complexity in the Acceptance of Sustainable Search Engines on the Internet: An Analysis of Unobserved Heterogeneity with FIMIX-PLS

Palos-Sanchez, Pedro, Martin-Velicia, Felix, Saura, Jose Ramon

Journal:

Année:

2018

Langue:

english

Fichier:

PDF, 2.09 MB

english, 2018

46

Significance of respiratory diseases in the health management of sheep

Lacasta, D., González, J.M., Navarro, T., Saura, F., Acín, C., Vasileiou, N.G.C.

Journal:

Small Ruminant Research

Année:

2019

Langue:

english

Fichier:

PDF, 280 KB

english, 2019

47

Effects of acute intake of grape/pomegranate pomace dietary supplement on glucose metabolism and oxidative stress in adults with abdominal obesity

Pérez-Ramírez, Iza F., de Diego, Elena Hernández, Riomoros-Arranz, Marta, Reynoso-Camacho, Rosalía, Saura-Calixto, Fulgencio, Pérez-Jiménez, Jara

Journal:

International Journal of Food Sciences and Nutrition

Année:

2019

Langue:

english

Fichier:

PDF, 1.28 MB

english, 2019

48

Modelling value co-creation in triadic B2B industrial relationships

Sales-VivÃ³, Vicente, Gil-Saura, Irene, Gallarza, Martina

Journal:

Marketing Intelligence & Planning

Année:

2020

Fichier:

PDF, 336 KB

2020

49

A text mining analysis of perceptions of the COVIDâ19 pandemic among finalâyear medical students

Komasawa, Nobuyasu, Terasaki, Fumio, Nakano, Takashi, Saura, Ryuichi, Kawata, Ryo

Journal:

Acute Medicine & Surgery

Année:

2020

Fichier:

PDF, 579 KB

2020

50

Culturally Sensitive Care: Definitions, Perceptions, and Practices of Health Care Professionals

Claeys, Ann, Berdai-Chaouni, Saloua, Tricas-Sauras, Sandra, De Donder, Liesbeth

Journal:

Journal of Transcultural Nursing

Année:

2020

Fichier:

PDF, 119 KB

2020